strengths, weaknesses, opportunities, and threats
- (SWOT)Market analysis technique comparing a firm to its competitors.
American business jargon. 2014.
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SWOT analysis — UK [ˈswɒt əˌnæləsɪs] US [ˈswɑt əˌnæləsɪs] noun [countable/uncountable] [singular SWOT analysis plural SWOT analyses] business an examination of an organization’s strengths, weaknesses , opportunities, and threats, used … Useful english dictionary